
You’re in — registration confirmed!
We look forward to seeing you at the live session.
Standout College Essay Secrets:
What Parents Must Know by May of Junior Year
— Even if You’re in a Family of Great Writers
FREE MAY MASTERCLASS
A kid’s winning essay is never what parents expect.
Join us on May 27th at 6pm ET and learn:
✔ The wrong ways to stand out (that everyone tries)
✔ How kids with normal lives write epic essays
✔ Why good writing can’t fix the wrong process
ChatGPT, English teachers, or the writer in your family can’t figure this out for you. That’s why we’re giving you an inside look at our unique process:

Why do colleges pass over students with the best grades, highest scores, and strongest resumes?
It all comes down to the college essay.
Almost everyone has assumptions about what the essay should be. But very few people know what really makes one stand out…
And even fewer know how to coach a teenager to create that kind of essay.
That’s why we’re convening a panel of expert college admissions coaches — including a former admissions officer from Georgetown — to let you in on the secrets behind our 95% success rate.
We’ll cover:
✔ Why academic writing fails to prepare students to write remarkable essays
✔ The strategic process for finding any kid’s standout story — even if they think they have nothing to say
✔ Should your kid write about trauma, triumph, or virtue? When it works, and when it flops
✔ How to get your teenager engaged in the process before senior year sneaks up on them
PLUS: Bring your questions about your student’s strengths, essay ideas, or college list and get personalized advice from our experts on the spot.

WHO’S ON THE PANEL?
Sheila A., President & CEO of Signet Education
Sheila has guided hundreds of students and families through this process, helping them figure out their strategy and their story in a way that helps them organically stand out. In this class, she’ll answer the biggest questions she gets from parents and give you a look inside her process.
Andy F., Admissions Writing Expert & Coach
Andy has worked at Signet since 2018 and has tutored for over a decade. Specializing in test prep, coaching, and humanities, he’s worked with countless students to help them achieve their testing goals. He received his BA in Music from Princeton University and his PhD in Music Theory from Harvard. He has taught at Harvard for 10 years as Lecturer, Head Teaching Fellow, Independent Study Advisor, and Summer School Instructor.
Holly S., Top Admissions Consultant
Holly has helped over 100 students navigate testing plans, application strategy, and program selection. In the last two years alone, her students gained admission to: Harvard, Colby, MIT, Emory, Tulane, Dartmouth, Boston College, Northwestern, Brown, Columbia, Duke, Amherst, Williams, John Hopkins, Vanderbilt, and more!
Joanna G., Top Admissions Consultant & Expert Coach
Joanna has decades of experience in the college admissions and standardized testing space, having worked as an admissions interviewer and application reader at Georgetown University and then as an independent admissions consultant in the DC area. She is also a current member of the Board of Governors at Georgetown.
Alex G., Expert Writing Coach
Alex is a writer and educator that has been teaching in various capacities since 2010. Alex holds a BA in Creative Writing from the Schreyer Honors College at Penn State, an Ed.M. in Arts and Education from the Harvard Graduate School of Education, and an MA in English Literature from the Bread Loaf School of English at Middlebury College.

The college essay is unlike any high school writing assignment.
It’s also completely different from the writing adults do at work. Including professional writers!
That’s why so many bright students wind up sounding the same. They think the essay should be a highlight reel of their achievements. Or that “good writers” should be able to get it done in a weekend. Or that ChatGPT is going to level the playing field.
But there are no shortcuts here. Because the real challenge is getting students to open up and come alive on the page.
No matter how good or bad at writing they are.
No matter how big or small their achievements.
No matter how normal of a life they lead…
None of that really matters.
After this, you’ll understand what does matter, and what it takes for any student to stand out.