Podcast: Sharon Genicoff: Personal Branding in College Admissions

In this episode, I sit down with high school college counselor Sharon Genicoff to explore the art of crafting an authentic personal brand for your college applications. Our conversation empowers students to present their unique qualities in a meaningful way, ensuring their college applications stand out and reflect their genuine selves. Tune in for invaluable […]

Podcast: Bob Schaeffer: Fairtest.org

Today I sit down with longtime friend, Bob Schaeffer. Bob is an incredible source of knowledge around how the testing landscape has changed in the last several decades and the work that he and his team at FairTest do is invaluable. Tune in to hear about the test optional movement in college admissions and more!   TRANSCRIPT […]

Write Your Perfect College Essay

The college essay (or personal statement) is an important component of a college application. Discover Signet’s 8-step approach to writing the perfect essay.

Interview With an Admissions Officer: The Common App and Activities List

​While it’s tempting to think of the Activities List and Common App as simply forms to fill out, they actually provide the foundation of a student’s narrative. In short, they are very important, and it’s helpful to understand exactly how they’ll be used in the admissions process.