Podcast: Sharon Genicoff: Personal Branding in College Admissions
In this episode, I sit down with high school college counselor Sharon Genicoff to explore the art of crafting an authentic personal brand for your college applications. Our conversation empowers students to present their unique qualities in a meaningful way, ensuring their college applications stand out and reflect their genuine selves. Tune in for invaluable […]
Podcast: Bob Schaeffer: Fairtest.org

Today I sit down with longtime friend, Bob Schaeffer. Bob is an incredible source of knowledge around how the testing landscape has changed in the last several decades and the work that he and his team at FairTest do is invaluable. Tune in to hear about the test optional movement in college admissions and more! TRANSCRIPT […]
Podcast: Let’s Get Tactical: Affirmative Action & How to Write a “Diversity” Essay

In today’s episode, I recap the SCOTUS decision on affirmative action and break down what it means for students and families, particularly when it comes to writing essays on “diversity” and related topics. Tune in to learn how colleges are reacting to the decision, what we expect they will do as we move forward, and […]
Personal Statement Essay Prompts

The Common Application provides five prompts for your personal essay.
Write Your Perfect College Essay

The college essay (or personal statement) is an important component of a college application. Discover Signet’s 8-step approach to writing the perfect essay.
Checklist for Early Decision Applications

Is your student applying early? Here’s a quick checklist of the pieces they’ll need to finalize by the November 1st deadline.
6 Tips for Transforming a College Essay

The revising and editing stage of writing a college essay evolves a decent essay into a great one. Discover six guidelines to follow.
Need to Finish College Applications Quickly?

A turkey hangover is nothing compared to the headache of finishing last-minute college applications.
The Common, Coalition, and UC Applications

Tips on how to use the Common, Coalition, and UC applications to streamline your college application process.
Demystifying the Common App’s Additional Information Section

An overview of how students can successfully approach the Additional Information section of the Common Application for colleges.
How Many College Applications Should I Submit?

Learn all about the risks of overdoing it when it comes to college applications.
Interview With an Admissions Officer: The Common App and Activities List

While it’s tempting to think of the Activities List and Common App as simply forms to fill out, they actually provide the foundation of a student’s narrative. In short, they are very important, and it’s helpful to understand exactly how they’ll be used in the admissions process.
Basic Guide to the Common App

Let’s get started filling out the basic information on your Common Application.
What Is the New Common Application

The common app is changing! Find out everything you need to know here.