Standout College Essay Secrets:
What Parents Must Know by June of Junior Year
— Even if You’re in a Family of Great Writers
FREE JUNE MASTERCLASS
A kid’s winning essay is never what parents expect.
Join us on June 24th at 9am PT and learn:
✔ The wrong ways to stand out (that everyone tries)
✔ How kids with normal lives write epic essays
✔ Why good writing can’t fix the wrong process
ChatGPT, English teachers, or the writer in your family can’t figure this out for you. That’s why we’re giving you an inside look at our unique process:
Why do colleges pass over students with the best grades, highest scores, and strongest resumes?
It all comes down to the college essay.
Almost everyone has assumptions about what the essay should be. But very few people know what really makes one stand out…
And even fewer know how to coach a teenager to create that kind of essay.
That’s why we’re convening an expert-led masterclass — to let you in on the secrets behind our 95% success rate.
We’ll cover:
Why academic writing fails to prepare students to write remarkable essays
The strategic process for finding any kid’s standout story — even if they think they have nothing to say
Should your kid write about trauma, triumph, or virtue? When it works, and when it flops
How to get your teenager engaged in the process before senior year sneaks up on them
PLUS: Bring your questions about your student’s strengths, essay ideas, or college list and get personalized advice from our experts on the spot.
WHO’S SPEAKING?
Sheila A., President & CEO of Signet Education
Sheila has guided hundreds of students and families through this process, helping them figure out their strategy and their story in a way that helps them organically stand out. In this class, she’ll answer the biggest questions she gets from parents and give you a look inside her process.
Sheila’s students have recently been admitted to: Brown, Cornell, Harvard, Northeastern, UIUC, UC Berkeley, & UMich, to name a few.
The college essay is unlike any high school writing assignment.
It’s also completely different from the writing adults do at work. Including professional writers!
That’s why so many bright students wind up sounding the same. They think the essay should be a highlight reel of their achievements. Or that “good writers” should be able to get it done in a weekend. Or that ChatGPT is going to level the playing field.
But there are no shortcuts here. Because the real challenge is getting students to open up and come alive on the page.
No matter how good or bad at writing they are.
No matter how big or small their achievements.
No matter how normal of a life they lead…
None of that really matters.
After this, you’ll understand what does matter, and what it takes for any student to stand out.